Google Ads, Finding the right keyword When it comes to Google Ads, using broad, generic keywords can be a costly mistake—especially if you’re in a niche industry. For example, let’s say your ad agency picks a pay-per-click keyword like “axles.” At first glance, this...

PPC Ads and why you should start here. What are PPC Ads? PPC Ads are Google Ads. PPC ads drive an average of 80% of our client's website traffic. There are several types of campaigns, but in general they're designed to target search queries. You can specify your...