PPC Ads and why you should start here.
What are PPC Ads?
PPC Ads are Google Ads. PPC ads drive an average of 80% of our client’s website traffic. There are several types of campaigns, but in general they’re designed to target search queries. You can specify your audience down to interest and locations.
If Traffic Drive Sales then PPC is the Fuel
As a business the most important thing for you to do is drive traffic. Whether it’s to your location, to your phone, or to your website. Pay Per Click is that fuel.
It’s not a mystery. More traffic is more opportunity for sales.
A lot of people come to us and ask, why is my competitor doing better. A quick google search and you’ll see they’re running Google Ads. It’s not a secret, it’s a strategy.
Imagine you go from 10 people seeing you in a month to 100 people, or 1000 people, or 10,000 (for those with larger budgets). Without changing anything, your sales are growing.
It takes money to make money
Real Life Situation:
We had an account running ads say they weren’t sure why they couldn’t get sales up. A quick audit showed us the ads were great, but running out of money. When we upped their ad spend to $5,000 a month they started bringing in $60,000 a month. Why? They could reach more people searching, out-bid competitors, and dominate more search queries for the month.
Now ask yourself. Would you spend 5-7k to make 60,000? Often times we get caught up on wanting to spend $600 and make $60k. That’s not how it works. You get out what you put in. If you want more out you put more in.
Control
Unlike organic traffic, Pay Per Click ads allow you to choose who sees you.We have access to google’s search database to inform you on trending search queries by specific state, country, or city. Once you tell us your target buyer, we set it up.
More than just search ads
Google Ads are a powerful resource when used correctly. There are search ads, display ads, shopping ads etc. These are shown on youtube, gmail, search engines, etc.
Ads within ads within ads
This is an advanced professional service. We don’t just plug in keywords and add money. These are strategically structured ads. Both in aesthetic, content, and complexity.
Our ads have hundreds of combinations designed to appeal to specific users. We build and run multiple campaigns within different ad groups to highlight separate services and dictate budgets, keywords, and content for each.
Strategy Meetings with Google
Des Moines Creative works directly with your dedicated Google Account specialist to advance the goals of the account. These strategy meetings vary by performance, account difficulty levels, and the competitiveness of the market.
SEO – Search Engine Optimization
SEO drives an average of 20% of our client’s website traffic after 2 years
SEO, the Longterm Traffic Tool
Search Engine Optimization is an effective tool to drive traffic. It builds search queries into the pages of your website, and customizes how they’re displayed on Google. This set’s a professional look for searchers and targets them by keywords and keyphrases. SEO is also about timing, google looks at how many topics you’ve written in the area, how frequently you’re posting, if you have older information, newer information, etc. All to define you as an expert. This weeds a lot of people out. Most companies start with SEO will run for a few months or 2 years and give up when sales grow. If you outlast them, you can dominate in your industry. It’s all about consistency and longevity.
With all of this said, what makes an expert? The trick is to write for the search engine, not the reader. The reader needs simple answers to direct questions. Once they’ve found you, you’ve got an organic(free) lead.
We see this grow from 0-20% of traffic within 2 years of the site. As you start your business, PPC is the Search traffic now solution. SEO is the long-term plan.
WEBSITE DEVELOPMENT & PPC
Tools to Measure Success
If we’ve built your website, we build tracking data into the structure of your site to measure conversions. We’re able to google directions, calls, clicks, page-views, sales, form-fills etc. All customized by the account.
As you start your business, PPC is the Search traffic now solution. SEO is the long-term plan.