Vehicle-wrap design · Brightline Custom Blinds
A quieter approach to a moving brand.
The Brightline vehicle-wrap design explored how pattern and restraint could express the business without relying on loud colors or oversized imagery.
Brightline Custom Blinds · Vehicle-wrap design
Window coverings & home interiors
The challenge
Attract attention while staying understated.
Brightline wanted a clean, minimal and elegant vehicle wrap. The design also needed to connect with the patterns and materials used in the company’s work.
The approach
Let pattern carry the visual identity.
We explored herringbone, quatrefoil, chevron, linen and custom icon directions. Comparing large and small pattern applications helped shape a treatment that suited both the brand and the vehicle format.
The work
Explore the pattern language
The creative process drew on patterns associated with blinds and interior design.
Test scale on the vehicle
Large and small treatments were considered through design variations and mockups.
Refine the balance
The selected direction brought branding and pattern together in a restrained vehicle-wrap layout.
Project outcome
A brand application shaped for its setting.
The original design explorations and mockups remain below. They document how the wrap developed from pattern studies into a coordinated visual direction for Brightline’s vehicle.
Select an image to view the original project visual.
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Related work.
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