Arbor Homes – Photography
Photography
Style: Artistic, Lifestyle
We visited three Arbor Homes properties with the goal of capturing the unique atmosphere and lifestyle they offer.
Images were designed to reflect the “Vibe”. Experiencing the space as someone in it. These photos are less staged or formal than traditional real-estate photography. To get away from the “real-estate” look, shots might appear to look at books or a vase of flowers as a focal point but the room tells the story.
As the viewer is met secondarily with dramatic windows showing a naturescape backdrop . This sense of mystery invites the viewer in deeper than a full room shot might. Essentially, by saying don’t look here, we offer more interest to what isn’t shown.
This technique breaks away from the full-image view, and instead is meant to create an emotional feeling to the brand. This is a relatively new thing in the world of marketing, driven by the new generations impact on social and a thirst for authenticity and feelings.
As long as Arbor Homes can create visual interest, they can drive social impact and following using this technique in their marketing materials.
Lifestyle is Influence
It can highlight the mundane as elegant and thoughtful. A home considering all elements as intentional, meant to enhance the space. These items being glass wear, organized spices, original furniture pieces, or custom artwork.
Lighting and Design
A portion of shots in homes and as it’s own shoot are intentionally capturing elements of design, lighting and interior design. These will be used later to show art, interior design, tile, fixtures, Dekton by Cosentino. This partners with our tile focus.
Elements of Nature as Intentional Design
Arbor homes enhances the beauty and natural landscapes that the homes are built into. Nature is thoughtfully shown as intentional design elements. By that I mean nature is treated as an object of design in photos, such as a painting in a room might be visually treated in photography. This is particularly relevant to the Frank Lloyd Wright approach of modern emersion of architecture and nature.
Peeking Around Corners, Angles & Artistic Shots:
Shots were taken from various angles to create a sense of discovery. Photos have blurred corners, views through other rooms, and peeking through mirrors or revealing the space through reflection. These are intentionally more artistic, with a sense of wonder to them. They plays off the story and experience of the home we intend to build through social media.
Geometric Perspectives
Again, inspired by Frank Lloyd Wright, we highlighted moments of geometric architecture and contrast.
Photos capture spaces or rooms with interesting shapes such as triangles, circles, squares. Rather than shoot photos at a direct 180 degree or 90 degree angle, our photos are taken from several angles on a 3D axis rotating x, y, and z for photos that complement these elements. This technique gives depth to the space of the photo, enhancing these intentional architectural decisions by the style of photo.
This approach ensured that every photograph is prepared to tell a story and showcase the luxurious, artistic elements of Arbor Homes.
Project Highlights
Editing & More Editing!
It takes work to make photos look this good. Here’s our approach: Remove Distractions.
A great photo can be ruined with by a light switch, a dinosaur statue, or reflection of the photographer. We reduced these moments of visual clutter to focus on the quality of Arbor homes work and craftmanship.
Color Corrected Lighting:
Any room that has a mixed lighting of natural and synthetic light will have a distortion to the colors. Our color correction is meant to correct this distortion. We enhanced light, removed color distortions, etc. to offer as close as we can experience to the aesthetic.
Retouched Skies:
We can’t pick the sky, but you can edit them. I’ve gone in and added real Iowa skies form our collection. By real I mean these are not ai or stock, they’re pulled from our collection to match the day. We’ve added them to enhance the natural aesthetic of an exterior. When a buyer creates an Arbor home, they will have the experience of several beautiful skylines that welcome them home. Removed Addresses: We kept the look of the address signs, but recreated them to offer privacy to the owners.