Display advertising · Boston Fish Market

One campaign idea. Several reasons to take notice.

The Boston Fish Market display-ad campaign used a recurring “Catch a” message to connect restaurant dining and seafood distribution within one visual direction.

Boston Fish Market · Display advertising

Client / IndustryBoston Fish Market

Restaurant & seafood distribution

Project scope

Campaign conceptDisplay-ad designCopy directionPlacement mockups

The challenge

Speak to different reasons for choosing the business.

Boston Fish Market serves diners as well as seafood buyers. The creative needed room for both audiences while retaining a recognizable campaign idea across the different messages.

The approach

Make the headline a flexible starting point.

The “Catch a” concept connected the language of seafood with a reason to engage. Separate executions focused on a date night, a fresh selection and a fresh taste, using food imagery and a clear call to action for each direction.

The work

Catch a Date Night

This direction used an actual Boston Fish Market dish and an invitation to explore the menu.

Catch a Fresh Selection

The distribution-focused execution introduced the seafood selection to restaurant and supply buyers.

Catch a Fresh Taste

A seafood-led creative direction brought the focus back to dining, with a menu-focused call to action.

Project outcome

A connected set of campaign executions.

The project produced display-ad artwork and placement mockups built around the shared campaign language. The gallery preserves the original creative, including the messages and claims used in that historical artwork.