Boston Fish Market

Display Ad Campaign

Decision to Use “Catch a Campaign”

The decision to use “Catch a Campaign” stems from the desire to create a memorable and cohesive marketing message that resonates with both seafood enthusiasts and casual diners. The word “catch” not only relates to fishing but also suggests capturing the interest and attention of the audience.

This clever wordplay makes the campaign catchy and memorable while effectively communicating the core values of Boston Fish Market: freshness, quality, and an enjoyable dining experience.

Additionally, the flexibility of the campaign allows it to encompass a broad range of business goals, from promoting your fresh fish distribution to attracting restaurant traffic. By integrating this playful and thematic approach, the campaign aims to build a strong brand identity and attract a diverse customer base to Boston Fish Market, reinforcing their presence in the Midwest market.

 

CATCH A CAMPAIGN

A Clever Play on Words for Boston Fish Market
“Catch Campaign” is an engaging advertising strategy for Boston Fish Market.

Each ad starts with “Catch a” and highlights different business aspects

Catch a Date Night

Catch a Campaign

“Catch a Date Night” was inspired by our research on user photos and reviews on Google of Boston Fish Market. This approach targets younger audiences in their 30s.

Since the ad is aimed at men via Bar Stool, we focused on the meal rather than the intimacy. For the casual sports reader, this ad subliminally answers the classic question, “What’s for dinner?”. We used an actual dish from Boston Fish Market to create an authentic appeal.

 

CALL TO ACTION
Taste the Menu

Catch a Date Night

Catch a Campaign

Catch a Fresh Selection

Catch a Campaign

Catch a Fresh Selection

Catch a Campaign

Catch a Fresh Selection:

The “Catch a Fresh Selection” ad focuses on Boston Fish Market’s distribution to the Midwest, targeting restaurant owners, chefs, and supply buyers on Bar Stool.

The image features a market-fresh selection with a Bronzino sign. To avoid confusion about frozen products, the ad includes the phrase “from sea to plate fresh in 48 hours” and emphasizes that products are distributed to the Midwest.

 

CALL TO ACTION
Order Fresh Today

Catch a Fresh Taste

Catch a Campaign

Catch a Fresh Taste:
The “Catch a Fresh Taste” ad showcases the exceptional quality and flavor of the dishes served.

We highlighted oysters, presented with a splash of the sea and a lemon wedge, as they are a quintessential symbol of freshness in seafood.

 

CALL TO ACTION
Taste the Menu

Catch a Fresh Taste

Catch a Campaign

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