Brand & sales materials · Ex-Guard Industries

Give a technical product a consistent sales story.

Ex-Guard Industries needed branding, product visuals and sales materials that could explain its grille guards to fleet buyers, dealers and distributors.

Ex-Guard Industries · Brand & sales materials

Client / IndustryEx-Guard Industries

Manufacturing & distribution

Project scope

Brand positioningSales collateralProduct photographyWebsite & UX

Portfolio work led by Ashley Miller, founder of Des Moines Creative.

The challenge

Help buyers understand the product and its fit.

The project focused on presenting Ex-Guard’s protective products to the North American trucking market. The sales team needed consistent materials for different buyers, plus a clearer way to communicate product applications and compatibility.

The approach

Connect the brand with the sales process.

The work brought together brand identity, on-truck photography, website design and printed sales tools. Product information and engineering requirements shaped the materials so they could support real conversations with fleets, dealers and distribution partners.

The work

Build a consistent identity

Brand positioning and product photography established a common visual direction across website content, advertising and sales collateral.

Make product fit easier to navigate

Dealer-facing guard and bracket-kit search tools were designed around vehicle compatibility and truck models.

Equip the sales team

Catalogs, coverage charts, price sheets and supporting materials were developed for different markets, including English, French and Punjabi versions.

Project outcome

A coordinated set of tools for the business.

The portfolio includes brochures, catalogs, trade-show materials, presentations, email templates and product-launch communications. These examples show how one brand direction was applied across the materials used by engineering, marketing and sales.